Here’s a partial range of common activities your Interim Marketing Manager is set to deliver

• Market Research – clearly defining the market segment(s) your company’s products/services operate in. Correlate data about the market that are currently buying the product(s) or service(s) your company is selling to. We look to customer demographics, market segment, target markets, needs and buying decisions. This also includes benchmarks and analysis of your supplier network.
• Competitor Analysis – we look to a comprehensive analysis of your competitors and deliver strategies to strengthen your company’s positioning to competitors.
• Potential Markets – Your Interim Marketing Manager researches new potential markets ( e.g. government, niche, wholesalers)
• Define Mission and Vision – devise and build the company mission and vision statements, aligned to values and objectives.
• Market Strategies & Marketing Campaigns – structure budgets, identify and negotiate appropriate marketing channels to promote the enterprise. Execute and monitor marketing campaigns with key performance indicators ( KPI’s).
• Performance Reporting – create and submit detailed reports on customer experiences, sales volumes, market trends, marketing activity  – weekly, monthly and quarterly – and align to performance of the initial company marketing plan.

Contact us via the online form below, or call us to learn how an Empresa Strategies Interim Marketing Manager can deliver exceptional expertise in marketing, at fractional the investment of a full-time employee.